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Promotional planning and implementationWhen it comes to choosing marketing tactics, there are some obvious choices - advertising, press coverage, direct mail. And many businesses opt for the obvious. But the obvious choice isn't necessarily the optimum choice. There are many promotional tactics and, often, they can be most effective if they are integrated with each other. But how do you know which are the right tactics to use; how do you know the best way to implement them; and how do you when they've been successful? Clarity Marketing can develop your tactical promotional plan, identifying key messages and the right media for conveying them. We can give you a realistic view on what results to expect and in what timescale. And we can show you how to monitor the results. If you're strategy is sound but your tactics have been less successful than you'd hope, contact Clarity Marketing for a fresh perspective. Our other marketing services: |
"Clarity Marketing has brought some real insights to our promotional activity, giving sound advice on how to pull together our literature, advertising and exhibition activities." Ian Nicholson "I wanted to start trading on-line but without compromising my gallery sales. Clarity Marketing gave me advice on how to integrate my on-line and off-line activities, and is helping me ensure that my new web site will be an effective sales channel." Anna French |
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