|
 |
|
Copy writing for web and printIn any form of written communication - brochure, website, direct mail, newsletter - it's the words that play the crucial role, to persuade, motivate, influence, and sell. Surprising then, that many businesses consider the content of their marketing material to be something that doesn't require a professional touch. That's why so many brochures seem to say the same thing - or say nothing at all. They're full of bland statements and 'weasel words' and fail to communicate any real point of difference. Which makes it impossible for a customer to know why they should choose that company's products or services rather than a competitor's. Clarity Marketing can provide copywriting for print and for the web - two very different disciplines which must be handled sensitively to ensure that your print and web marketing work effectively as separate entities but still support each other - and your strategy. Clarity Marketing's approach to good copy is one that aligns the words you use with your marketing strategy and objectives. Each word works to convey your key marketing messages and to convince your customers to buy from you. No padding, no waffle, no fluff - guaranteed. If you'd like a fresh approach to your copy, contact Clarity Marketing. Copy CritiqueIf you're planning to create some marketing material for the first time and would like an objective assessment of your first draft... Or if it's time to review your existing marketing material and you'd like the same clear eye cast over the copy before you start to write the new... Then you could benefit from a fixed-fee critique of your copy to make sure that it will clearly communicate everything you need it to - nothing less and nothing more. Contact Clarity Marketing for a fixed-fee Copy Critique. Our other marketing services: |
Nottingham Copywriter - Small business copywriting blog "Clarity Marketing took on the challenge of presenting our accountancy practice as a 21st century contrast to our more traditionally-styled competitors. The tone of voice in the copy perfectly complements our new corporate image." Chris Marsden "We commissioned Francine to undertake a complete re-write of the University website, involving approaching a complex set of content from scratch, undertaking extensive research, and meetings with a large number of internal stakeholders. We are delighted with the results. Not only has she provided accurate, sharp and interesting web content but she has also been successful in securing the commitment of a diverse range of content owners. The overall result is a website which stands head and shoulders above our competitors' and which has written copy significantly better than most commercial sites." Tim Longden |
 |
|