About Clarity Marketing

Marketing knowledge for growing businesses

I started Clarity Marketing because I really believe that there's no reason why smaller and growing businesses shouldn't have access to the same kind of expertise that blue chip companies do. But also because I understand that such businesses operate in an environment that standard marketing text books don't fully recognise, and so that marketing knowledge has to be shaped accordingly.

And why "clarity in communication"? Because sending a clear message to your customers, one that they will act on, depends on having a clear marketing strategy in place first.

Your 'marketing manager' - but only when you need one

As I've worked with growing businesses, they've often told me that they'd like to employ a marketing manager but can't afford the cost of a full-time salary. By working with Clarity Marketing, they get all the knowledge and experience of a fully-qualified marketer but only when they really need it - a very cost effective way of injecting marketing expertise into a business.

Professionally qualified marketing

As a Member of the Chartered Institute of Marketing and a Chartered Marketer, I'm committed to providing the best possible independent marketing advice to my clients. That doesn't mean producing long reports full of marketing theory. It means dealing with the' real world' problems that businesses like yours face, identifying the actions that you could realistically take, and making sure you get the results you need.

It also means that the development and implementation of marketing strategy is at the heart of the way I work. The advice I give my clients is objective and independent, not biased by a preference for a single tactical activity. If you really need a whole new suite of literature, then that's what I'll recommend; but if the best means of putting your plan into practice is through direct mail or telemarketing, then I certainly won't be selling you an expensive new brochure.

Find out more about the services offered by Clarity Marketing and, remember, I'm always happy to have a no obligation chat about your marketing needs. So please give me a call on 0115 964 8222 or contact me today.

Francine Pickering DipM MCIM

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