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Marketing Minutes: Essential marketing in short snippets

Quick one-minute marketing insights.  Why not enjoy a handful with a cup of coffee?

Currently available:

What makes a good market segment?

How do you know if you've defined your niche or segment profitably?

What is a marketing strategy?

It's not what you might have been told

Advertising vs PR - Fiiight!

A run-down of the merits of each

Every touch point counts

The importance of consistent customer service

Put the emphasis on advantages

Take the next step from talking about features and benefits

The virtues of "keeping at it"

Promoting your business is not a one-shot effort

 

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  • Marketing Minutes: One-minute marketing insight audios

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