29/01/2011

Environmental consultancy, Responsible Solutions, are a long-standing client of Clarity Marketing.  Their new web site has been developed to position them as providers of bespoke environmental and social responsibility consultancy.

In this sector there are many providers of "tick box" approaches to achieving environmental certification ISO 14001 and it is important that Responsible Solutions differentiate themselves from this style of working.  Whilst they can, and do, provide Environmental Management System services, they prefer to work in ways that suit their clients' needs in terms of making genuine improvements to their environmental, and thus financial, performance.

Whilst a business that wins work through tendering will certainly need formal ISO 14001 certification they might also find they need to demonstrate deeper environmental commitment in order to differentiate themselves. Alternatively, a consumer-facing business could need to take an entirely different approach to demonstrating their environmental standards - carbon footprinting, perhaps.

Clarity Marketing has worked with the web developer to create a site that servces a number of specific marketing purposes:

• Collection of contact details for warm prospects through a free downloadable white paper;
• Use of blogging and Twitter to keep the site content fresh and connect with a range of stakeholders;
• Demonstration of easy-to-implement tips for prospects in construction, manufacturing and office-based sectors.

The web work doesn't stop here.  Coming soon is a further site to promote and support the UK's first training package on Responsible Sourcing aimed at construction sector SMEs.

Clarity Marketing provides Marketing Manager services for Responsible Solutions.