17/12/2009

Mitchell Wilde LLP, solicitors for owner-managed businesses, approached Clarity Marketing about writing the content for their new web site after the compliments they had received on the promotional leaflet that we had also written for them.

The project involved:

• Identifying the objectives of the web site;
• Planning the structure of the web site;
• Developing keyword rich metadata such as title and description tags;
• Writing the on-page copy to include key words and phrases and to convey Mitchell Wilde's values;
• Liaising with their chosen web developer.

Having already worked with Mitchell Wilde on a number of small marketing projects was an advantage in identifying the marketing and operational purposes of the site, something which is essential to a good web project brief, and in determining the important marketing messages to put across.

Clarity Marketing can provide copy writing services as both part of a wider marketing project or as a stand-alone service. Please contact us if you have a copy writing project that you would like to discuss.