12/04/2011

Leicester-based Lismark Office Furniture has launched a new web site with marketing advice from Clarity Marketing, working with their existing web designer.

The launch sees a move away from a previous e-commerce site and towards a marketing strategy that is focused on targeting larger clients who need to buy in quantities that are not appropriate for the e-commerce model.

The site enables Lismark to showcase much more of their ranges, from day-to-day office furniture to creative designs in soft furnishings suitable for reception or breakout areas.  It also highlights the design and planning service that so many of Lismark's clients appreciate but which they hadn't previously shouted about.

Lismark director, Mark Brown, will also be blogging about trends in office furniture - apparently a light and airy look is popular with jelly-coloured transparent seating and mesh-back office chairs current favourites.  You can follow him on Twitter @LismarkOffice.