16/05/2011

Francine Pickering will be facilitating a workshop for the Chartered Institute of Marketing in Nottingham on Saturday 9th July 2011. 

The three-hour workshop is essential for any savvy marketer to sharpen up their skills and develop and implement a powerful marketing plan that will fulfill your company's corporate and financial objectives.

We'll be looking at new perspectives on marketing strategy and how the marketing planning process can become more dynamic in the context of a marketing environment affected by increasing speed of change.

The workshops will:

• Look at revitalising some "old favourite" marketing concepts;
• Examine standard marketing planning practice in the context of the "social world";
• Consider the importance of "strategic thinking" beyond the strategic plan;
• Work with a "real world" example to bring a dynamic approach to marketing planning.

You will take away a set of key tools that will enable you to create a fully integrated plan that differentiates your product or service from the competition, benefits your customers and has a positive impact on your company's profitability.

For more information and to book a place, visit the Chartered Institute of Marketing web site.

The workshop will qualify for 3 hours CPD.