01/11/2010

Clarity Marketing director and small business marketing advocate, Francine Pickering, has been invited by Nottingham University Business School to give a guest lecture on small business marketing to students on the MSc in Entrepreneurship, some of whom will be already or will be thinking of starting their own businesses.

As part of an intensive module on strategic marketing, Francine will be introducing an interactive element to the lecture around marketing "marketing" to small businesses.  It will be interesting to see what perspectives the MSc students have to bring to the subject - a fresh pair of eyes is always illuminating.