22/09/2010

Last year I adopted the word "marketing" - how come?

This word, and every other word in the Collins English Dictionary, had been put up for adoption in collaboration with a great little charity, I CAN, which helps children with communication difficulties through their initiative at www.adoptaword.com. As a fundraising exercise it shows great imagination and I'm impressed with the brand synergy that Collins and I CAN have found - I couldn't think of a better example of social marketing. And, continuing that train of thought, how could I not play my part by adopting a word - communication being an important part of Clarity's work too?

And I was pleased to be prompted to renew my adoption - it would be a poor marketing show if they hadn't planned that - and, once more, I've been powerless to resist such a smashing idea.  If you see me out and about in a "marketing" T-shirt, that's what it's about.

So if you want to join me and various celebs, (Terry Jones, python; HRH The Duchess of Cornwall, talk; Jasper Fforde, linoleum, Graham Norton, frolic; Chesney Hawkes, one, of course; Sara Cox, mither), then mosey (still available as I write!) on over to www.adoptaword.com and see if your favourite is still up for grabs.

You can get a certificate to prove it!