Strategic Marketing Plan
For long-term marketing success, a strategic approach to marketing is essential - based on an in-depth understanding of your business and marketplace.
The Strategic Marketing Plan service will take you through a detailed marketing journey, complete with any necessary research into your marketing and competitive environment, tailored to your specific business needs.
An initial in-depth session will scope out, and highlight any omissions in:
- Your vision and values;
- Your current situation including a through SWOT analysis;
- Your business and marketing goals and objectives;
- Your target market and market segments;
- Your understanding of customer motivation:
- Wider market influences on your business;
- Your competitive environment and competitor profiles;
- Your strategic choices in terms of direction and USP;
- Your "marketing mix" - the different elements that your marketing strategy needs to consider.
You will be delivered an outline report and together we will decide what further information is required and how best to gather it - some of this could be your "homework"; other parts could best be undertaken by Clarity Marketing as an objective outsider.
A further meeting will refine and shape the additional information before a full marketing plan, together with promotional action plan, is delivered.
Who does the Strategic Marketing Plan suit?
The Strategic Marketing Plan is ideal for business owners who are planning for the long-term success of their business and understand that a strategic approach to marketing is key to their success. Most likely, you will be instigating change within your business.
You might be launching a new business altogether or a new product or service
You could be restructuring your business and need to take a more strategic approach to understanding your market.
You might simply know that "it's time for a change"
