Strategic Marketing Training and Coaching Programme
An intensive training and coaching programme focused on the strategic marketing needs of your business.
Marketing is not just the job of the marketing department – it involves the whole business.
The one-to-one approach of this programme guarantees that you will be able to apply what you learn to the specific concerns and challenges of your business to improve your marketing success.
Over three sessions – with “homework” in between – you will learn:
- Why your vision and values are essential in differentiating your business;
- How to apply fundamental marketing concepts and principles to your business;
- How to segment and target your market;
- How to position your business against the competition;
- How to better understand your customers;
- Why marketing is about so much more than promoting your business and how to develop your “marketing mix”;
- How to identify the benefits and advantages of your product or service;
- How to understand the relationship between marketing and sales;
- How to develop your value proposition;
- What should go into an effective communications plan;
- How to apply all the above to your business for practical results.
Could you qualify for grant funding?
You could qualify for 50% funding towards this training and coaching programme if your business or social enterprise:
- Is based in the East or West Midlands;
- Employs between 10 and 250 full time employees;
- Has been trading for more than 12 months and can show the potential to increase turnover by 20% each year for the next 3 years, or
- Has been trading for less than 12 months and can demonstrate the potential to achieve a turnover of £500,000 within 3 years of starting trading;
The beneficiary of the training must be:
- The owner/MD/CEO of the business or social enterprise if it employs 50 people or fewer;
- The owner/MD/CEO or reporting directly to the owner/MD/CEO of the business or social enterprise if it employs more than 50 people.
Want to know more about how our training/coaching programme can help you? Contact us today.
