Ingenuity
Project to bring university expertise to small businesses, Nottinghamshire and Derbyshire
The Ingenuity Programme is led by the University of Nottingham, in collaboration with Nottingham Trent University and the University of Derby with the aim of bringing university knowledge and expertise to small and medium-sized businesses in Derbyshire and Nottinghamshire.
The three universities offer events showcasing techologies and opportunities that businesses can access, business skills workshops building on a combination of leading-edge academic knowledge and practical business experience, and one-to-one projects and engagements that match business needs with academic specialisms.
The Ingenuity Programme is half-way through its three-year lifespan and is recognised as a highly successful and effective project.
Clarity Marketing has been involved with developing programme strategy, planning events and spreading the word amongst the business communities to achieve and impressive turn-out for the various events.