Countesthorpe Health Centre
Family Practice, Leicestershire
Clarity Marketing began working with Countesthorpe Health Centre in spring 2009, starting with a marketing planning meeting. Although not a traditional small business, the Practice faces many issues that will be familiar to business owners including, even, that of an imminent competitor on the patch.
Clarity Marketing advised on the function and structure of the Practice's new website - http://www.countesthorpehealthcentre.co.uk - and is working on an ongoing basis to write copy for the Practice newsletter, The Prescription, balancing:
Essential information such as swine flu updates;
Articles to support their health promotion activities around a range of issues;
- Ensuring patients are aware of changes within the Practice and the implications of such changes;
- Encouraging patients to use the new website as a credible source of initial information about their health.
We take an informal, Plain English, approach to increase understanding of how the Practice works to their benefit and to encourage positive changes in health-related behaviour. Feedback from the Patient Participation Group has been very positive.