Bioecotech
Clarity Marketing is currently working with a new company bringing advanced technology in the processing of waste vegetable oil to create 100% biodiesel of a quality comparable to that of mineral diesel.
It's early days as the marketing plan is still being put together to address a young, yet complicated, market. It is targeting both suppliers of waste vegetable oil and buyers of both 100% biodiesel and by-product glycerol.
Key issues that the plan will address, apart from how to promote the service and product, include:
- Competitor research;
- Pricing;
- Branding;
- Legislation;
- Processes;
- Customer service.
Interested in finding out more about a Strategic Marketing Plan?
