SanTranslate
Francine Pickering had an ongoing advisory relationship with SanTranslate since the company first started up.
More recently, SanTranslate faced a range of strategic business decisions as the company restructured and moved into premises in Nottingham city centre. Francine brought a strategic marketing perspective as the company moved forward to meeting its business targets for 2010/11, developing a marketing plan to achieve SanTranslate's three-year goals and coaching the managing director through this process thanks to Train to Gain Leaders First funding.
Francine managed SanTranslate's blog, an initiative that quickly worked to generate plenty of enquiries and sales. A strategy of "little and often", covering news from SanTranslate and the translation industry as well as issues in their target sectors proved effective. Succinct and relevant posts made it easy to include key words, undoubtedly driving many of the company's seach-engine derived enquiries and improving SanTranslate's Google ranking for local search terms.
"Clarity has provided SanTranslate with honest, devoted and efficient marketing expertise. We are pleased with our long-term working relationship with Francine."
YuSan Chan, Director, SanTranslate Ltd.
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