Responsible Solutions
Environmental and Social Responsibility Consultants, Loughborough
Clarity Marketing has been working with Responsible Solutions Ltd for several years, starting with small ad hoc pieces of advice, and is now providing strategic 'marketing manager' services on a retained basis.
During this time, Responsible Solutions has grown from being just founder, Ian Nicholson, to a small, dedicated team.
Francine Pickering provides a Marketing Manager service to Responsible Solutions, leading monthly marketing meetings with the team, monitoring progress and identifying new issues and opportunities and is on hand to deal with any marketing-related matters between meetings.
In 2010-11 Clarity Marketing worked with their client to manage the production of two web sites, a new version of www.responsible-solutions.co.uk which reflects the new positioning of the business based on their strategic marketing plan, and www.responsible-sourcing.co.uk which specifically promotes their new-to-market service of responsible sourcing training for SMEs within the construction sector. Both sites rapidly gained Google Page 1 rankings for key search terms "responsible sourcing" and "responsible sourcing construction".
In March 2011, Responsible Solutions attended national construction expo, Ecobuild, for the first time, with Clarity Marketing advising on their exhibition strategy. The exhibition was such a success that the client immediately booked their stand for 2012.
Case Study: Integrating web, social media, exhibition and product launch strategies:
"Francine always provides excellent guidance to help keep us on the right track with our marketing communications. Her work is always excellent and delivered promptly. I would thoroughly recommend her."
Ian Nicholson, Responsible Solutions Ltd, Loughborough, Leicestershire
