Graduate School, University of Nottingham
Clarity Marketing was approached by the Graduate School and the University of Nottingham for assistance in improving the take-up of projects by small businesses through the Postgraduate Placement Programme which it is running with Nottingham Trent University.
We decided that case studies would be a good way to demonstrate the benefits of the Programme to business and, at the same time, help business owners understand what make an appropriate and effective project to engage a postgraduate student on.
Ten case studies were prepared using interviews with clients and students to get a rounded view of each project and the benefits it provided for the business participants. The projects were chosen to represent a wide range of possibilities and ranged from the development of training courses in forensic science for young people to the relocation of specialist museum collections, and development of marketing plans to production of a series of video interviews.