Aquila Green
Big Business Low Carbon was a project aimed at larger businesses in Nottinghamshire offering two days' free consultancy or training to help reduce their carbon emissions.
Because of the economic climate the deadline for completion of the project was brought forward by several months putting increased pressure on the project to recruit client companies.
Aquila Green, who had the contract to run the project, approached Clarity Marketing for assistance in developing a marketing plan and support in implementing it through our local intelligence and contacts. We looked at the target market and decided to broaden out the definition of qualifying businesses to include a size of business for which the offer would be particularly appealing, an approach that proved effective.
The targets for leads was successfully met in time for the project to be completed by the revised deadline.