Ever felt deluged by all the emails you receive?  The newsletters you've signed up for, the pretty-much unsolicited ones too?

Look at it that way, and that's how you'll feel.  But why not look at it differently, find the creative links between information and opportunity?

I prefer to regard this as a flow of information that could be useful to me and to my clients.  This morning, alone, I've noted details for or passed on information to four different clients about items that have arrived in my inbox, including:

• Competitor information;
• Organisations to hook up with for future promotional efforts;
• Useful events to attend;
• Tips that they can apply to their businesses;
• The fact that their information has been passed around by other organisations to a wider base of contacts;
• News from clients' own market sectors.

In all this lie the opportunities to better understand their markets and ways to reach them.

A tunnel visioned approach might not spot these, deleting those emails without even giving them a quick scan.  If prefer too much information to too little - that's where I find the opportunities. (But that's not an invitation to spam me!)

Francine Pickering
Clarity Marketing Ltd.