If you've been on any kind of marketing course or workshop, you've probably come across the distinction between features and benefits...
Posted: 24/11/2010 17:04:54 by Francine Pickering | with 0 comments
When a client wants to communicate a whole load of stuff to a whole load of people, it's a marketing challenge. The solution?
Posted: 14/11/2010 18:40:50 by Francine Pickering | with 0 comments
There's a difference between defining target customers and relying on stereotypes as this week's events have shown...
Posted: 14/11/2010 18:05:49 by Francine Pickering | with 0 comments
Something every business should read...
Posted: 06/11/2010 17:56:11 by Francine Pickering | with 1 comments