All too often, I come across business owners who are undoubtedly the sort of people I would like to do business with.
They're committed and conscientious, dedicated to providing the best customer service they can, honest and trustworthy, and great people to know. They're also, all too often, way too modest to promote their businesses the way they should.
"I know I should shout about it more, but..." is the phrase they use most.
Too busy getting on with doing a good job, they resist marketing themselves more assertively, even though they have great things to say.
Good, effective marketing isn't about being brash and boastful but it is about acknowledging what you're good at and letting the people who value those things know you're there and want to do business with them. It's about getting the customers you deserve and plenty of them - and there's nothing wrong with that!
