Is this the world's worst strapline?

Is this the world's worst strapline?

Not every business uses, or needs, a strapline but if you're going to go down that route, you need one that helps your customers understand you.

Posted: 19/01/2010 15:17:33 by Francine Pickering | with 1 comments

In a fishbowl

In a fishbowl

Lessons from entrepreneurs - as they're learning them.

Posted: 14/01/2010 16:29:07 by Francine Pickering | with 0 comments

What is the point of a marketing plan?

What is the point of a marketing plan?

Developing a marketing plan isn't just an exercise in piling up the paperwork...

Posted: 12/01/2010 18:02:00 by Francine Pickering | with 0 comments