If your idea of "marketing" is tinkering with detail or dreaming up tortured analogies, then the answer's "yes"...
Posted: 21/02/2010 17:38:25 by Francine Pickering | with 0 comments
The SWOT Analysis is a staple of marketing and business strategy but can become a "dumping ground" for all kinds of facts, thoughts and ideas. How do you cut to what is really important?
Posted: 09/02/2010 17:40:45 by Francine Pickering | with 0 comments
The official ways for businesses to get involved with universities - such as Knowledge Transfer Partnerships - can be quite intimidating to small business owners but there are lighter touch ways to get started.
Posted: 04/02/2010 16:55:31 by Francine Pickering | with 0 comments