When marketing gets in the way of sales

When marketing gets in the way of sales

It shouldn't - but sometimes it does.

Posted: 27/04/2011 11:46:56 by Francine Pickering | with 1 comments

Customer loyalty or just a habit? Which suits your business best?

Customer loyalty or just a habit? Which suits your business best?

What does it take to create truly loyal customers?

Posted: 22/04/2011 16:50:52 by Francine Pickering | with 0 comments

Marketing Minute: What makes a good market segment?

How do you know if you've defined your niche or segment profitably?

Posted: 18/04/2011 16:25:59 by Francine Pickering | with 0 comments

Why being easy to do business with is a marketing issue

Why being easy to do business with is a marketing issue

If you’re working in one of those sectors where there are plenty of competitors and where...

Posted: 17/04/2011 18:56:44 by Francine Pickering | with 0 comments

How difficult is it to differentiate your business?

How difficult is it to differentiate your business?

We all know that "standing out from the crowd" is a knotty marketing problem...

Posted: 15/04/2011 22:24:01 by Francine Pickering | with 0 comments

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