About Clarity Marketing
Francine Pickering DipM MCIM
What Makes Clarity Marketing Different?
- A focus on strategy – no more piecemeal promotional activities. Instead, we work with you to take a planned and measurable approach to profitable marketing.
- Professional marketing – from a qualified Chartered Marketer. You can be confident that the advice you receive is based on substantial foundations and that we are committed to keeping our knowledge bang up-to-date.
- Marketing as an investment – not a cost. Marketing is about investing in building your customer base profitably and that will always be our focus.
A Word From Francine Pickering...
I founded Clarity Marketing, back in July 2003, because I believe that small and growing businesses need sound marketing advice every bit as much as those larger businesses that can afford to have their own marketing team.
My approach is to work with you and your business on a bespoke basis, addressing your specific marketing and business needs. I do not try to fit you into a ‘system’, instead, our flexible marketing services packages can be tailored to help you build a marketing strategy that is both ambitious and realistic and which will achieve your business goals.
That way you can see real value for money from the service you receive.
What I don’t do is work miracles. I do need commitment from you as a client to your own business success. If you have that, then I’ll be happy to work with you to develop and put into practice and effective, profitable marketing strategy.
What I do do is provide the best possible value for money by working closely with clients to provide the service they really need.
Business School Blather?
Not at all. As a professionally qualified marketer I do believe that there are some very effective frameworks for making the best marketing decisions and I use them frequently with clients.
But the most common words that clients use to describe my approach are "practical" and "pragmatic" - so you won't get bombarded with a lot of theory without regard to the real-world context.
I am a member of the Chartered Institute of Marketing and maintain my Chartered Marketer status through continually keeping up to date with the latest marketing thinking - which means you get the benefit of up-to-date knowledge too.
It also means that I abide by the CIM Code of Professional Standards giving you added assurance of the quality of service you will receive.
I am one of the first people in the UK to have achieved the Diploma in High Growth Business Coaching and the Certificate in Social Enterprise Support.
That's probably enough about me for now so what about you? Why should you work with Clarity Marketing?
