Monthly Archives February 2017

Maintaining a competitive advantage in a changing market

Traditional strategies for achieving a competitive advantage were developed in a time when the expectation was that a market position could be relied on in a relatively stable market environment. Today markets are affected by an increasing rate of change, from extreme shifts in political-economic alliances, to a whole raft of new technologies, to changes in customer attitudes to brands. Do those traditional strategies still hold true? Yes, with a nuanced and fluid approach. In essence, they do. As the fundamental building blocks of competitive advantage they haven’t changed but a business’ approach to implementing them needs to be both
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