Monthly Archives July 2016

Customer engagement – what does it really mean?

“Engagement” is a word that gets bandied around a lot, not always meaningfully: one reason that business owners’ experience of using social media can fall short of expectations. Understanding the forms that customer engagement can take as well as the value that you expect your audience to concede in engaging ensures your content marketing serves a strategic purpose. A deeper understanding of your audience’s motives will help you prompt them to feel, think and act in ways that connect with your brand. With the rise of social media has come increased use of the expression “customer engagement”. But has this
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