Monthly Archives May 2016

Grant for Enterprise

Grants of between £1000 and £2500 are available for B2B businesses in Nottinghamshire, Derbyshire and Greater Lincolnshire. The grant is for a maximum of 25% of eligible costs which means that to qualify you must have a minimum project spend of £4000. The grant can be used across up to five suppliers and for purchasing equipment and consultancy services. You need to have the grant approved before your project begins and to pay for the full cost before claiming the grant back. Your business should be: Currently trading Selling business to business NOT Business to Customer/Retail Based in Derbyshire, Lincolnshire or Nottinghamshire A Small
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7 marketing objectives – choose the right one for your next campaign

Too often I hear about business owners spending money on a promotional activity because it will “raise awareness”. I don’t often like this as an objective: it’s not enough on its own to drive sales and, for a small business, can be difficult to measure. Marketing resources are precious so must be targeted. A more specific objective – for example, increasing your prospect base or conversion rate – is much easier to measure and monitor, allowing you to learn and adapt your activities.   I’ve written elsewhere about how “raising awareness” is not a good enough reason in itself for a
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Double Image at Treetops Hospice

Double Image Photography have provided a free photo shoot for Treetops Hospice Care, as a thank you after the charity gave bereavement counselling to the business owner’s step-children. Philippa Dytham-Double, owner at Double Image Photography, has two step-children who were bereaved in 2011 and received counselling at Treetops. When they reached their teenage years, the issues resurfaced again so, again Treetops’ support has been welcomed. Philippa said, “I felt that, because it’s a free service, I wanted to give something back. When I was at Treetops, I saw they have a notice-board with staff photos on. I thought that because photography’s my job, I
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Start-up book from Coalesco

Hot off the press! A great book for start-ups from Wollaton’s Coalesco Accountants.   In its fourth edition now, this book, written by Linda Frier of Coalesco Certified Accountants, is proving as popular as ever with local entrepreneurs and owners of young businesses. Updated for 2016, in particular to take into account the implications of the recent Dividend Tax for company owners, this book is embraced by Coalesco’s new clients as a thorough, in-depth guide to everything they need to know accounting-wise about setting up and running their business. Not a bad deal for just £25.00 – where else can you
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5 ways to recognise a gap in your marketing knowledge

As a business owner you need to get to grips with a lot of knowledge you never needed before. There’s no reason why you should be a marketing expert. But, as no business will thrive without a clear focus on its customers, you need a marketing strategy that will help you succeed. Tell-tale signs of a gap in your marketing knowledge include that feeling of fire-fighting, sticking with “what you know” while the world moves on and getting unsatisfactory results from your suppliers.   Becoming the owner of your own business inevitably means getting to grips with a whole world of
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Double Image Photography Winners of Best of Broxtowe

Congratulations to Double Image Photography, voted best small business in Broxtowe.                         Clarity Marketing worked with this great small business based on Chilwell High Road during 2015  to write their new website and review their marketing strategy as part of a brand re-launch to mark the turnaround they plan to see now that the local tram works are over and life is coming back to the area. This year they were nominated for Broxtowe Borough Council’s Best of Broxtowe Awards in the Small Business Category and won! Having been through some tough
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Get SMARTer about marketing to beat the increased costs of doing business

Business owners are seeing extra pressures, such as the National Living Wage and auto-enrolment, leading to extra costs. The government expects you to respond with improved productivity. But another option, understandable when pressures mount up, would be to cut costs and the marketing budget is often the first. But evidence shows that maintaining marketing through tougher times strengthens your ability to succeed. The five principles of SMART marketing give you a framework.   What are the new challenges for small businesses? The National Living Wage will mean that workers aged over 25 will be paid a minimum of £7.20 per hour, a change that is estimated
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Congratulations to Double Image Photography

Beeston-based Double Image Photography has been announced as one of the finalists in the Best of Broxtowe awards in the category of Small Business of the Year. The winners will be announced in May at a prestigious awards ceremony at the Walled Garden, Beeston Fields Golf Club. Clarity Marketing worked with Double Image Photography back in 2015 to write their new website and review their marketing strategy as part of a brand re-launch to mark the turnaround they plan to see now that the local tram works are over and life is coming back to the area.
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11 ways to take a SMART approach to marketing

The smart small business owner takes a SMART approach to marketing, one that is both planned and responsive, aimed at achieving business goals. They are focused on their customers, existing and new; watch their competitors and position themselves accordingly; understand the marketing mix; and appreciate the link between marketing and sales to get the best possible conversion rates. Most importantly, they know that marketing is an investment in growth, not a cost.   What is SMART marketing? The SMART approach to marketing, one that is both planned and responsive, aimed sharply at achieving business goals. We know that business owners who
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